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Cost per click and cost per mille are used in display advertising and for paid search. Cost per mille only requires that the advertiser makes the ad available on his web site For getting compensated in cost per click the affiliate has to not only display the ad on his web site but the customer should click on the link. The affiliate has to convert a casual visitor into a customer in the cost per sale compensation method. He has to convert the visit into a sale before he can receive compensation So the affiliate has to ensure that he sends those customers who have shown a genuine interest in the product and are most likely to buy it The type of affiliate marketing software that you want to buy will depend on the type of affiliate marketing you are going to do and the compensation method Keeping track of sales and revenues may require more than single affiliate marketing software. sub letting by affiliate marketers is a common practice to drive maximum traffic for a seller.