Web site traffic, and so much more
As the search engines crawl your website they will be looking for key words and good content. The search engines will be able to find your website if you have enough keywords in your content. Optimizing your website code is a fourth tip to use in search engine optimization. Use your key words in your HTML or XHTML code tags to benefit search engine optimization as well. This will increase the changes of the search engines finding your site as well.